Experience

• Partnered with the VP of Marketing and Sales to execute marketing and visual design strategies for six locations and four internal departments for communication to 1.2K residents, 2.4K family members, and 1K employees.
• Modernized the company’s corporate identity and brand by refining the design of every location's logo, designing an emblem, and standardized email signatures as well as business cards.
• Expanded the brand into different applications and platforms by creating graphics for HR kiosks, social media, podcasts, tablets and smart phones.
• Spearheaded the design and production for $250K worth of direct mail pieces including finalizing format, finish, and ensuring quality.
• Co-managed the email marketing account of 75K+ readers and 150+ email campaigns by leading production, content development, design, and marketing automation ensuring alignment with brand guidelines across multiple locations.
• Contributed to the development grand opening of two multi-million-dollar communities by coordinating and executing marketing events, creating marketing brochures, admission forms, sales collateral, financial viability reports, and completing special IT and construction requests. 
• Designed the invitations, event signage and presentation deck for the company annual Corporate Holiday Party budgeted at $200K as well as for the yearly Manager of the Year ceremony budgeted at $50K.
• Developed a marketing campaign with the goal of increasing online reviews across seven locations by 300% and increased ratings from 3.5 stars to 4.9 stars out of five from the previous year.
• Collaborated with human resources and training department to create English and Spanish instructional and educational pieces for safety posters, newsletters, and emails that were adopted companywide.
• Planned and executed the print distribution of 2.4K surveys for seven locations, used findings to recommend process improvements, and orchestrated an online family satisfaction survey for 600 families. 
• Participated in 200+ marketing events such as logistics, vendor management, designing, hosting, and AV technical requirements. 
• Re-designed five existing brochures and designed three new community brochures with responsibility for layout, typesetting, photo manipulation, color and production.
• Managed marketing collateral and supply procurement as well as digital asset management of marketing electronic files for seven sales locations and a team of 11 sales representatives. 
• Served as the lead designer and developer for the company’s digital signage system to include training multiple departments on how to use the digital interface.
• Designed, produced, and delivered 10+ requests for proposals and financial viability reports representing The Palace to major local healthcare organizations, federal accrediting bodies, and executive leaders.
• Defined the marketing digital asset management system that improved design workflow, accelerated creativity, production cycles, prototyping and project management.
• Expanded viewership of existing media coverage by repurposing news appearances and making them available on various platforms and social media.
• Leveraged customer relationship manager (CRM) to segment contact lists and analyze data to identify process improvement opportunities and led email segmentation to collect data, make data-driven strategy decisions, and identify relevant content.
• Participated in 20+ special video projects in roles such as executive producer, coordinator, first assistant director, motion graphics animator, and video editor.
• Introduced motion graphics and video production to the department's list of creative offerings and served as the producer for special video projects. 
• Oversaw vendor relationships by coordinating service logistics, aligning activities to company goals, served as a liaison for ordering, and negotiated pricing, design, and production time. 
• Improved the visual communications impact of various departments including Sales, Operations, Training, Human Resources and Pharmacy, by designing and consulting on content, and modern marketing strategies.
• Guided social media strategy for six Facebook pages and a corporate YouTube page including introduction of Facebook Live to departments, page management, video editing, special project management, brand awareness, and generating traffic. 
• Enhanced brand awareness by creating event advertisements and marketing campaigns for various magazine publications, newspapers, playbills and web banners.
• Built stakeholder relationships with senior leaders to partner on market research, public relations, and corporate messaging.
• Reactivated past company assets and used them in new marketing campaigns.
• Coordinated with photographers, ad agencies, and construction teams to request assets and content, facilitate project completion, and negotiate production times and costs.
• Created location specific solutions like directional signage, environmental graphics and other large format projects.
• Utilized CMS software to maintain and optimize website, troubleshoot errors, reporting on website traffic and social media engagement, content development, SEO research and implementation, proofing, and quality assurance. 
• Reduced printing costs by keeping the production of event flyers, calendars and satisfaction surveys, in-house.
• Facilitated training for 20+ attendees with a focus on email marketing software utilization.  
• Conducted 10+ focus groups with a total of 65 attendees to gather information for marketing strategy and execution. 
• Recognized for outstanding performance with Faba’s Florida PRISM Gold Award for best overall marketing campaign in 2014; Palace Manager of the Year; Best Direct Mailer, Best Print Advertisement, Best Sales & Marketing Event 2013; and Best print advertisement in 2012.